Create a cold-outreach plan and message templates for a web agency

Project overview

Our small web agency relies on referrals and wants a steady, respectful way to reach new clients. We need an outreach plan, an approach to building a target list and message templates that sound human and not spammy.

What you will deliver

• A description of 3 ideal client types
• An outreach plan for email and social platforms
• 5 message templates with follow-ups
• A sample list of 50 prospects with contact sources
• A tracking sheet for replies and meetings
• A short guide to staying within spam and privacy rules

What we are looking for

• B2B sales or lead-generation experience
• Strong persuasive writing
• Ethical and compliant outreach methods
• Understands agency or IT services

Selection process

We look at similar past projects, the quality of your proposal and whether you can meet the deadline. The lowest price alone will not decide it, but it must fit within the fixed budget. We may ask shortlisted applicants a few questions or for a very small sample.

About us

We are a growing business that likes working with independent professionals. We respect your time, give clear instructions and pay promptly for approved work. We would like this outreach plan to be a positive experience for both sides.

Long-term potential

This job is a good chance to show us what you can do. We are happy to talk about regular work once the first project has been completed successfully. Honest, positive reviews are something we gladly give to people who do an excellent job.

Quality expectations

Quality and reliability are our top priorities for this job. Please deliver only original work that does not infringe anyone's rights. Freelancers who find and fix their own small mistakes are the ones we want to hire again.

Working hours

We do not mind when you work, only that the deliverables arrive when promised. We do ask that you are reachable for quick questions at some point each day. If your availability changes during the job, tell us straight away so that we can adjust.

Our ideal match

We are looking for someone with a few years of solid experience who can work with only light supervision. We like freelancers who ask questions when something is unclear. We are a small team and would like a long-term working relationship with the right person.

Applying for this job

A good proposal for this outreach plan is brief and includes:

• Two or three relevant samples or links
• How you would handle the main deliverables
• Your start date and delivery date
• Anything in the brief that is unclear to you

Thank you for reading, and we look forward to your proposal.